Course Code
COMM2003
Unit Bearing Information
3 units
Course Description
This undergraduate course serves as an introduction to theories and analytical frameworks essential for recognizing, explaining and evaluating developments in communication. The course takes a topical perspective that situates communication theories within communication paradigms, traditions, and contexts to further explore the connection to cultural, social, political and economic changes. The theories and frameworks also provide ways to comprehend everyday interactions with media at the individual level.
Course Intended Learning Outcomes
Upon completion of this course, students should be able to
· Define the key terminologies of communication theories;
· Identify major elements, theorists, and concepts of communication theories;
· Analyse communication theories through specific examples of communication;
· Evaluate major studies and research in the communication field.
Course Schedule
Instructor
Dr. Serene Runping ZHU, Assistant Professor, The Faculty of Humanities and Social Sciences
Medium of Instruction
English
Classroom
T7-402
Eligibility
A student who is currently studying for a bachelor degree.
Pre-requisite
Nil
Course Fee
RMB5,000 for BNBU, HKBU and HKCHC students;
RMB7,500 for the students from other colleges/ universities.
Accomodation Fee
BNBU students (Non-graduates): RMB10/ Person/ Day
BNBU graduates: RMB60/ Person/ Day
HKBU, HKCHC and other students: RMB60/ Person/ Day
Note: the standard fee for summer accommodation in student hostel for 2026 is subject to final confirmation.