Digital Imaging and Design

Course Code

MAD3023


Unit Bearing Information

3 units


Course Description

This course will introduce students to the fundamental practices in digital (computer) graphic design in both the art and design worlds through serial lectures, demonstrations, and workshops. Workshops, specifically, will focus on creating computer-generated images. A combination of theoretical and practical perspectives is adopted, and the course will address aesthetic as well as technical issues. Aesthetics will include issues such as composition, appreciation and the historical context, while technical topics will revolve around imaging (raster and vector), scanning, retouching, animated graphics, among others. Adopting the theoretical and practical perspective, the course is delivered by way of ensuring that students will experience digital graphics design in a very hands-on way. They will be exposed to discussions structured as seminars, and maximum participation of each student in critiquing and discussing the work of other students. For this reason, class attendance is not only regarded as mandatory, but participation in classroom discussions will be considered when grades are calculated.


Course Intended Learning Outcomes

Upon completion of this course, students should be able to

· Explicate technology behind the latest generation of computer graphics;

· Explain the practice, theory and history of the topic;

· Articulate a personal aesthetic;

· Handle various CG programmes with a competency in art design, composition, and craftsmanship.



Course Schedule

Instructor

Dr. Janey Xiaowei HUANG, Assistant Professor, School of Culture and Creativity


Medium of Instruction

English


Classroom

CC-210


Eligibility

A student who is currently studying for a bachelor degree.


Pre-requisite

Nil


Course Fee

  1. RMB5,000 for UIC, HKBU and HKCHC students;

  2. RMB7,500 for the students from other colleges/ universities.


Accomodation Fee

  1. UIC students (Non-graduates): RMB10/ Person/ Day

  2. UIC graduates: RMB60/ Person/ Day

  3. HKBU, HKCHC and other students: RMB60/ Person/ Day


Note: the standard fee for summer accommodation in student hostel for 2025 is subject to final confirmation.