Course Code

COMM1023

Unit Bearing Information

3 units

Course Description

The aim of this course is to provide an introduction to the basic concepts, processes and contexts in the study of mass media. It will introduce students to the historical contexts and modern orientations of a wide varieties of media types. Students will acquire the knowledge of media concepts and processes and establish the link between fundamental concepts and various communication phenomena and contexts. The course discusses the practices of media and communication in various areas, namely, journalism, public relations and advertising, cinema and television, media arts and design, global communication, animation and interactive design, as well as the challenges and opportunities in the era of new media.

Course Intended Learning Outcomes

Upon completion of this course, students should be able to

· Identify the influences on and processes of media, the various contexts of media, and key components in each context;

· Apply the fundamentals of media in the analysis of various communication contexts, activities, and the media industry;

· Describe the nature and roles variety of media and communication types and formats from both a historical and contemporary perspective.

Course Schedule

Instructor

Dr. Lai Fong YANG, Associate Professor, Faculty of Humanities and Social Sciences

Medium of Instruction

English

Classroom

T6-602

Eligibility

A student who is currently studying for a bachelor degree.

Pre-requisite/ Co-requisite

Nil

Course Fee

1. RMB5,000 for UIC, HKBU and HKCHC students;

2. RMB7,500 for the students from other colleges/ universities.

Accomodation Fee

1. UIC students (Non-graduates): RMB10/ Person/ Day

2. UIC graduates: RMB60/ Person/ Day

3. HKBU, HKCHC and other students: RMB60/ Person/ Day

Note: The standard fee for summer accommodation in student hostel for 2025 is subject to final confirmation.