Course Code

COMM2043

Unit Bearing Information

3 units

Course Description

This course aims to provide students with the practical knowledge and critical skills necessary to effectively consider visual design an essential and inevitable component of their work as public relations and advertising practitioners. Upon completion of the course, students should be able to identify the role of visual messages and apply related concepts to their analysis.

Course Intended Learning Outcomes

Upon completion of this course, students should be able to

· Integrate theories and practical skills of public relations and advertising in professional contexts;

· Formulate strategies for individual and team success;

· Practise public relations and advertising professionalism in local and international contexts;

· Conduct relevant research in relation to the creation and dissemination of public relations and advertising messages;

· Develop critical thinking and problem solving abilities.

Course Schedule

Instructor

Dr. Maggie Xiaomeng LAN, Assistant Professor, Faculty of Humanities and Social Sciences

Medium of Instruction

English

Classroom

T6-402

Eligibility

A student who is currently studying for a bachelor degree.

Pre-requisite/ Co-requisite

Nil

Course Fee

1. RMB5,000 for UIC, HKBU and HKCHC students;

2. RMB7,500 for the students from other colleges/ universities.

Accomodation Fee

1. UIC students (Non-graduates): RMB10/ Person/ Day

2. UIC graduates: RMB60/ Person/ Day

3. HKBU, HKCHC and other students: RMB60/ Person/ Day

Note: The standard fee for summer accommodation in student hostel for 2025 is subject to final confirmation.