Course Code
COMM3063
Unit Bearing Information
3 units
Course Description
This course aims to equip students with skills in strategic translation and trans-editing of journalistic and public relations content between Chinese and English in a multimedia, globalized, and AI-integrated media landscape. The course introduces the application of translation theories, principles, and strategies in the media industry, explores the potentials and limitations of AI-generated translation, and highlights the value of human translators’ input in achieving accurate, customary, culturally sensitive, and impactful communication across linguistic barriers. It emphasizes the role of trans-editing as a more creative adaptation to make content culturally relevant and engaging for target audiences.
Course Intended Learning Outcomes
Upon completion of this course, students should be able to
· Evaluate the effectiveness of translation strategies commonly adopted in current journalistic and public relations endeavors and AI-generated translation.;
· Create Chinese-to-English and English-to-Chinese trans-edited journalistic content by applying appropriate translation strategies;
· Create Chinese-to-English and English-to-Chinese trans-edited public relations content by applying appropriate translation strategies;
· Examine media translation practitioners’ role in a globalized, AI-powered media landscape.
Course Schedule
Instructor
Ms. Ningzi PIAO, Lecturer, The Faculty of Humanities and Social Sciences
Medium of Instruction
English
Classroom
T7-505
Eligibility
A student who is currently studying for a bachelor degree.
Pre-requisite/ Co-requisite
Nil
Course Fee
RMB5,000 for BNBU, HKBU and HKCHC students;
RMB7,500 for the students from other colleges/ universities.
Accomodation Fee
BNBU students (Non-graduates): RMB10/ Person/ Day
BNBU graduates: RMB60/ Person/ Day
HKBU, HKCHC and other students: RMB60/ Person/ Day
Note: The standard fee for summer accommodation in student hostel for 2026 is subject to final confirmation.